Songita Banerjee Verma
The rise of virtual societies on the web in the form of social networking sites, micro communities, independent blogs and news blogs is creating a new marketplace for companies.
Social media enjoys all the necessary ingredients of what a marketer can think of. From presence, relevance, reach, timing to buzz that [...]
Archive for the 'New media trends and its impact' Category
Microsoft + Yahoo > Google? (Leading a new wave in Social Networking)
February 2, 2008If Microsoft’s bid for Yahoo! comes through, it might open up a new chapter in social networking.Microsoft has been facing the heat from Google while Yahoo’s efforts in social networking haven’t created the much required impact. Yahoo’s social networking strategy combined with Microsoft’s third party advertiser program with Facebook might help the combined entity to [...]
Microsoft Offers To Buy Yahoo For $44.6 Billion
February 1, 2008Microsoft offers to buy Yahoo! for $ 44.6 billion. Yes, you have heard it right. Keep watching this space. A lowdown of what this means to the technology industry, the web2.0 world and shape of things to come.Keep reading….coming soon.Songita
It Shines but doesn’t work!
January 23, 2008Most of the time, complain it does not work! Specially GPRS based applications. While the operator intent is always there, the Government seems to be sitting pretty on the spectrum leading to choking and thereby causing disruption in overall food-chain. Even while this is the case, operators in India need to identify high GPRS login [...]
Mayawati on Facebook!
January 22, 2008Politicians have found a new place to become peoples leaders! Its the social networking sites. Recently some bloggers defaced Behanji and she used all her adminstrative powers to bring the culprits to books. Hey Bloggers do not do this, its bad for the industry, community and country. Its good to be frank and opinionated but not disgustingly critical. [...]
Hi…a little something about me and the Blog
January 21, 2008Hi,I am a communications specialist with experience in Technology Public Relations, web 2.0 Analytics (Influence Measurement, Engagement Strategy, WOM campaigns) and Mobile VAS marketing.It’s been a good number of years in the industry consulting leading brands such as Nokia, Apple, IBM and ACL Wireless to name a few. I have loved every bit of it.I [...]
